Cookie Policy
How we use cookies and similar technologies on simitive.com, and how you control them.
We only place strictly necessary cookies before you make a choice. Analytics and session recording cookies are switched off by default and load only if you opt in, in line with the UK Privacy and Electronic Communications Regulations as amended by the Data (Use and Access) Act 2025. You can withdraw or change your consent at any time.
1. Strictly necessary cookies
Always active. These are required for the site to work and do not need your consent.
Cookie consent preference
- Provider
- Simitive (first party)
- Purpose
- Stores your cookie choice and the date and time you made it, so we don't ask again and can evidence your consent.
- Cookies / storage
- simitive_cookie_consent, simitive_cookie_consent_log (local storage)
- Duration
- Until you clear your browser storage
Session and security
- Provider
- Simitive / hosting provider (first party)
- Purpose
- Keeps the site working and secure — page navigation, form submission, load balancing and abuse prevention.
- Cookies / storage
- Session cookies
- Duration
- Session
2. Optional cookies (consent required)
Off by default. These only load after you switch them on in the cookie banner or in Cookie Settings.
Google Analytics 4 — website analytics
- Provider
- Google Ireland Limited / Google LLC
- Purpose
- Counts visits and page views, and shows which pages are read and how people found us, so we can improve the site. Aggregated reporting only; IP anonymisation is enabled.
- Cookies / storage
- _ga, _ga_<container-id>
- Duration
- Up to 2 years
Microsoft Clarity — session recording and heatmaps
- Provider
- Microsoft Corporation
- Purpose
- Records anonymised replays of how visitors move, scroll and click, and builds heatmaps, so we can find confusing layouts and broken journeys.
- Cookies / storage
- _clck, _clsk, CLID, ANONCHK, MR, MUID, SM
- Duration
- Session to 1 year
3. Changing your choice
Use the button below, or the "Cookie Settings" link in the footer of every page. If you turn something off, the tag stops on the next page load and you can also delete the cookies through your browser settings.
4. Record of consent
When you make a choice we store what you agreed to, the version of this policy, how you made the choice (accept all, reject all or saved preferences) and the date and time, so we can demonstrate compliance if asked.